Strategic Communications

A fundamental component of virtually all of the services that Modern Clan provides is communications; that is, assisting our First Nation clients in effectively communicating their message to all audiences, including their own communities, businesses, government, the media and the general public.

In our strategic communications practice, we begin by understanding the issues and opportunities of interest to our clients, and the motivations of key audience groups. We then recommend and implement a range of strategies and action plans directed and executed by our communications experts. The expertise of our consultants and their extensive range of contacts within industry, government, the media, NGOs, and interest and community groups, enable them to identify and target key influencers and decision-makers whose actions affect our First Nation clients.

In addition to these services, Modern Clan can also assist with the following:

Corporate, Government, Non-Profit and NGO Communications: Reputation Management, Organization/Leadership Profile and Visibility Enhancement, Internal Communications, Public/Community/Stakeholder Engagement Strategies

Marketing Communications: Brand Building, Reputation Management, Organization/Leadership Profile and Visibility, Sponsorships

Public Affairs and Government Relations: Public Policy Information/Monitoring, Research, Analysis, Strategic Advice and Advocacy, Key Contact Lists

Media Relations: Media Contact Lists, Media Statements/Kits/Press Releases, Storytelling, Writing and Editorial Services, Media Lobbying, Spokesperson Training

Crisis Communications: Crisis Communications Strategy and Planning, Crisis Simulation Exercises, Crisis Assessment, War Room Operation

Corporate and Organization (Government, Non-profits, NGO’s) Social Responsibility: Philosophy and First Principles, Strategy and Implementation, Ongoing Monitoring/Evaluation and Benchmarking, Accountabilities, Environmental and Sustainability Considerations