The interactive services and products Modern Clan offers clients involve both marketing and strategic communications.
The ubiquity of the internet and all-things-digital has forever transformed the nature of marketing and communications. “Old” media, such as television, newspapers and billboards remain important marketing vehicles, but they are static, feature slow representations of text and graphics and are non-interactive.
In terms of their importance, they are being rapidly eclipsed by “New” media – content available on-demand through the internet, accessible on digital devices and permitting interactive user feedback and dialogue. This includes websites, streaming audio and video, social media (e.g. email, chat rooms, online communities), web advertising, blogs and virtual reality environments.
Companies and organizations need to understand and use New media if they are to influence target audiences. Whether it is for a marketing or social awareness campaign, a program to enhance a reputation, or a campaign to influence a decision maker, New media is integral to success.
The best example of this is the rapid and dramatic shift from desk and laptop computers to mobile devices – tablets and especially mobile phones. Ever-increasingly, people are turning to mobile devices for their news, information and entertainment, and to keep in constant touch with others. This shift has profound implications for companies and organizations trying to sell products, services and ideas, or to enhance their image and reputation, online. The same holds true for advertisers.
Today, everyone has to tailor their message, both in content and form, to accommodate mobile devices. At Modern Clan, we are on top of this major shift and are working closely with our clients to ensure their strategies and messages are “mobile-friendly” and effective.
At Modern Clan, we work with New media (and Old) to develop, launch and monitor our client’s marketing campaigns and broader strategic communication initiatives. We use the best techniques of both New and Old media to achieve success for our clients.
Our interactive products and services include:
- Social Media Web Strategy
- Social Media Marketing
- eMail Campaigns
- Monitoring Social Media
- Digital Advertising and Communications
- Reputation Management
- Storytelling (Story Content)